Coffee is a familiar flavor that is loved by many people in Vietnam. Despite being present in the market for a long time, the position of coffee flavor in the F&B industry shows no signs of decline. On the contrary, this flavor agent is still widely used in most food and beverage products. Let’s explore the details of this flavor with WIN Flavor in the following article!

Coffee flavor is used in most F&B products.
1. Introduction
1.1. Origin
Coffee extract is a combination of natural and synthetic flavor chemicals created by professional flavor chemists. This mixture is extracted from vanilla beans, cocoa beans, and various types of berries. Cinnamon, cloves, and cilantro are also used in many coffee flavors today.
For flavorS derived from natural sources, they must undergo a lengthy and stringent extraction process to produce the highest quality products. This is also the trend in using coffee flavors by many businesses and brands today.
1.2. Trends
As the second-largest producer and exporter of coffee in the world, Vietnam is always a potential market for coffee companies. The domestic coffee market is divided into two segments: roasted and ground coffee (accounting for 2/3 of the market) and instant coffee. According to a study by the Institute of Applied Marketing, Vietnamese people consume coffee an average of 7 times per week.
In recent years, the booming development of many coffee shop chains both domestically and internationally is the most prominent trend. In addition, many F&B companies have seized the opportunity and expanded their range of products with authentic coffee flavors to meet the increasingly diverse preferences of Vietnamese consumers.

The booming development of many coffee shop chains is a prominent trend.
1.3. Flavor characteristics, structure, sensory perception
Factors describing the taste of coffee include fruitiness, roasting taste, smokiness, and aromatic sweetness, while taste factors include acidity, bitterness, and sweetness. Coffee flavor is a water-soluble ingredient, and the aromatic compounds of coffee are primarily perceived through smell (olfactory membrane) and taste (nerve endings on the tongue).
Professional coffee tasters often distinguish coffee flavor based on acidity, aroma, taste structure, or the aftertaste. Especially due to the distinctive aroma and long-lasting fragrance of carefully roasted coffee beans, products with coffee flavor (canned coffee, coffee candies, etc.) often win the favor of consumers.
1.4. Product characteristics
Coffee flavor has the distinctive aroma of naturally ground coffee beans, a rich and full-bodied flavor profile, and a long-lasting fragrance. This product is easy to store and has a longer shelf life compared to regular coffee powder.
The outstanding features of coffee extract are its natural flavor, authenticity, and good heat resistance. To ensure the best quality, users should store the product in a dry, cool place, avoid direct sunlight, and maintain room temperature at around 25 degrees Celsius.

Coffee extract is also categorized into various flavor groups with different characteristics.
2. Common Types of Coffee Aromas
2.1. Arabica Coffee
In the current coffee market, Arabica is the most popular coffee variety, accounting for 65% of the global coffee production. In Vietnam, Arabica only represents about 15-20% of the total production and is therefore considered a premium coffee type.
According to experts, Arabica coffee has a mild acidity and a slightly bitter taste. It has a delicate aroma and forms a light foam when brewed. The resulting coffee has a light brown color with a hint of amber, which is visually appealing.
Due to its flavor characteristics, pure Arabica coffee can be prepared using various methods such as pour-over, mocha, and siphon. These brewing methods are designed to fully appreciate the rich and bold coffee flavor. Additionally, Arabica is often blended with Robusta to enhance the aroma and reduce the bitterness when preparing coffee using a Vietnamese coffee filter (phin), Cappuccino, Espresso, and other methods.
2.2. Robusta Coffee
Robusta coffee beans have a high caffeine content, typically ranging from 3% to 4%. This type of coffee also has lower fat and sugar content compared to other varieties but possesses a strong and intense flavor.
Because of its characteristics, Robusta coffee is suitable for brewing or blending with Arabica coffee to add more depth to your cup of coffee. Robusta coffee is less acidic than Arabica and has a distinct bitter taste accompanied by a sophisticated aroma.
2.3. Culi Coffee
The prominent characteristics of Culi coffee are its bitter taste, high caffeine content, and dark black color when brewed. It offers an exceptionally refined flavor profile with a sweet aftertaste, depth, and richness that surpasses regular coffee. Due to its limited production (about 2-4% of the seasonal yield) and unique flavor, Culi coffee is regarded as the “pearl” of the coffee kingdom.

Culi coffee is considered the “pearl” of the coffee kingdom.
2.4. Cherry Coffee
Cherry coffee is a versatile type of coffee that thrives in various climates and exhibits excellent resistance to pests and diseases. However, due to its high acidity, it is less commonly grown and accounts for only around 1% of global coffee consumption.
Cherry coffee offers a distinctive taste with unmistakable characteristics. Its gentle and refined aroma combines with fruity sweetness, earthiness, and woody notes, awakening the senses. It carries a light aroma of jackfruit intertwined with the tartness of cherries, a hint of chocolate-like sweetness, and the sweetness of ripe fruits. Therefore, the flavor of cherry coffee is highly cherished by coffee enthusiasts.
2.5. Moka Coffee
Moka coffee has a slightly bitter and mild acidity, with a slightly oily texture and a warm, intense aroma when brewed. Mocha beans contain more than 1.0% caffeine, ensuring a revitalizing and uplifting effect throughout a busy day.
Due to its unique and delicious aroma, many people are willing to spend a significant amount of money to savor this specialty coffee. The aroma of Moka coffee possesses a distinct and sophisticated scent that cannot be replicated by any other coffee variety.
Pure 100% Moka cups will have a subtle bitterness combined with the acidity and richness of coffee. Upon tasting, the bitterness spreads in the mouth and throat, but after a few seconds, the enchanting aroma and sweet taste of Moka captivate the senses.

Moka coffee has a slightly bitter, mild acidity, and slightly oily texture.
3. Application of coffee extracts in food technology:
3.1. In the F&B industry:
The taste of coffee is no longer unfamiliar in the Vietnamese F&B market, to the point where consumers can easily purchase products with this flavor at stores and supermarkets. Many F&B manufacturers use this flavor in bottled beverages, such as Nescafé, Birdie, Sting Espresso, Highland Milk Coffee, or coffee-flavored drinks like Coca-Cola,
Sheridan Coffee Cream, and Boss Coffee Liqueur.
Additionally, coffee powder is used to prepare coffee with milk, egg coffee, latte, mocha, espresso, and other types of beverages. Coffee flavoring is also used in the production of cakes, such as coffee ice cream, coffee-flavored pastries, and coffee-filled mooncakes.
3.2. Ready-to-consume products:
No other product contains more coffee extract components than coffee beverages, especially instant coffee. In the current Vietnamese market, there are dozens of famous brands like G7 Trung Nguyên, Nescafe, Vinacafe, which always provide convenience and deliciousness to consumers.
Coffee extracts are not only used in beverages but also widely used in cakes and have become one of the favored flavors among Vietnamese people. Some popular coffee-flavored candy products include Coffee Joy cookies, Oishi Okio coffee snacks, Alpenliebe coffee milk candies, and Kopiko coffee candies.

Coffee extracts are widely used in the production of cakes and candies.
3.3. Consumer goods:
With its pleasant aroma, coffee is also used in the production of consumer goods. It helps invigorate the spirit and improve taste and sensory perception.
Coffee essential oil: This product is often used with essential oil diffusers or placed in cars to provide a sophisticated aroma.
Toothpaste: According to scientists at Boston University in the United States, coffee is considered an antioxidant that protects oral health and reduces the risk of gum inflammation, making it suitable for toothpaste production.
Cosmetics: Coffee has the ability to reduce eye bags and naturally tighten delicate skin. It also promotes collagen and elastin regeneration for firmer skin.
4. Cost of coffee extracts:
Currently, there are many suppliers in the market offering coffee extract products at different price ranges. You can find these products in grocery stores, supermarkets, or search online on e-commerce platforms. It is important to carefully check the information about the origin and product description before making a purchase.
Furthermore, the price of coffee flavoring also depends on whether it is in powder or liquid extract form and the type of coffee used, such as Arabica, Robusta, Moka, etc. Depending on the intended use, you can choose the appropriate flavoring option. Especially for F&B businesses, it is necessary to select reputable suppliers to ensure the quality of the products and the consumers’ health.

5. Reliable addresses to purchase coffee extracts:
To take advantage of the opportunities in the domestic market, businesses must choose the right direction when developing coffee-flavored products. Particularly, selecting a reputable flavor supplier is an extremely important step.
With its experience in providing high-quality food flavor in the Vietnamese market, WIN Flavor is one of the leading suppliers of coffee flavor that you should consider. We commit to distributing flavor with 100% natural origins, transparency, and complete certifications for food safety.
Moreover, WIN Flavor is a trusted R&D center for natural and artificial flavors, supporting research and product development. We will work with you to produce and create more products with natural, delicious, safe flavors to captivate consumers.

WIN Flavor is also a trusted R&D center, supporting research and product development.
Recently, many large companies have boldly invested in researching and developing coffee flavor products. With exclusive formulas researched by food experts both domestically and internationally, WIN Flavor is proud to be the leading supplier of natural flavor in Vietnam. If you are looking for a research and development partner in the food and beverage industry, contact us today to create the most unique formula from coffee flavor!
The article and images are compiled by WIN Flavor.
The content provided has been reviewed and compiled from reliable sources; however, it may not reflect the most up-to-date information at all times. Customers are advised to consult with technical experts or contact MQ Ingredients – WIN Flavor directly for the most accurate and relevant information. More detail


















